We all enjoy a good wine, but choosing a bottle we really like in a shop or restaurant is always a confusing task.
Here’s the thing: You don’t need to be a sommelier to figure out the right wine for you.

That’s why we are here.

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WHAT'S UNIQUE ABOUT PULP

Pulp is the only wine club that:

  • Brings you the most diverse selection of wine from independent producers
  • Has developed a unique and fun way for you to discover wines you love
  • Gives you the most accurate personalised wine recommendations tailored to your taste
  • Lets you buy wines you tried and love at great value directly from the vineyards
 

HOW PULP WORKS

 
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1. Delightful wine delivered
Each month, you receive 2 sets of half bottles of outstanding wines from independent producers straight to your doorstep. Our wine tasting boxes let you explore a different theme every month - one time you discover the components of wine, another time it's about full or light bodies wines.

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2. Uncork your Wine ID
Each time you taste and compare different wines, you can tap the app to give the thumbs-up or thumbs-down. Over time, our tech learns which elements you like or dislike about wine and will send you the most accurate wine recommendations tailored to your personal taste. We call this your ‘Wine ID’ - the perfect combination of all the elements that delight your tastebuds.

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3. Get your personal wine recommendations
Now that we know your taste, we can create your virtual wine cellar, a collection of bespoke recommendations that match your wine taste. Imagine your ‘Wine ID’ as your personal pocket wine guide for every wine shop run or restaurant order, and you can also order your perfect matches directly from our online wine shop.

 
 
 
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AS FEATURED ON

 
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OUR WINES

 
 

UNIQUE WINES

We don't settle for the "one-wine-fits-all" approach of the wine industry, which pushes the most popular wines varieties to each and everyone of us. We handpick unique wines based on quality, diverse selection and how they exemplify our theme of the month. You won’t find our wines in the supermarket.

THE WINEMAKERS NETWORK

We already work directly with producers from France, Spain, Italy and Austria who are bottling wine specially for Pulp. Through your support, we are planning to expand our network to bring you unique and beautiful wines from around the globe.

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CUTTING OUT THE MIDDLEMAN

Receive a monthly delivery of four wines straight from the vineyards to your doorstep. We source our wines directly from independent producers, cutting out additional cost for third parties.

 
 

OUR TECHNOLOGY

 
 
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YOUR WINE ID

Over time, you will be exploring and learning about the different features and element of wine as you taste and compare. By rating each wine according to your preference in our web app, Pulp’s algorithm learns which elements of wine you like or dislike.

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YOUR PERSONAL SOMMELIER

After you have tasted and rated 24 different wines, that’s six Pulp wine tasting boxes, our tech has gathered enough data to equip you with tailored recommendations and tips for wines that will delight your tastebuds.

Our algorithm replicates what goes on in a sommeliers mind. Every wine you rate is broken down in more than 25 wine descriptors. It looks at each one of these features, links them with your preferences and starts looking at matching alternatives.

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YOUR WINE GUIDE

Through our web app, you also get access to easy bite-sized information that guides you through the monthly theme and wines in an interactive and fun way. Our wines are your learning tool with many guaranteed 'ooohh' and 'aaahh' moments!
In your wine journal you can see the details of all the wines you have tried with Pulp.

 
 

WHY HALF SIZED BOTTLES?

 
 
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Our wines come in half-sized bottles (375ml) so each time you can taste and compare two wines side by side.

We believe that comparing different wines is the best way to appreciate the distinct features and understand which ones you prefer.
Also, it is the perfect way to try as many different bottles as possible.

But don't worry, in our shop you can find the full sized bottles of your favourites as well.