The Pulp Team

Why did we start Pulp? Simple. We love wine and think it’s awesome.
We love its ability to bring people around the table and share stories.


Paolo Zanelli

Paolo is Pulp’s in-house sommelier and CEO. Prior to founding Pulp, Paolo worked in the financial industry, including the Singaporean sovereign fund GIC. Paolo is a WSET and UKSA certified sommelier and lifelong wine lover

Mario La Pergola

Mario is a co-founder of Pulp. Before making his way into wine, Mario spent time in investment banking and private equity firms. Mario is an avid athlete & chairman of a racing team, and a keen photographer


Riccardo Santoro

Riccardo is a co-founder of Pulp and currently works as advisor

Natalia Krupina

Sommelier and advisor